Izumo Fuji sake pays admirable tribute to both this shrine and to Mt. Fuji, the most loved and revered symbol of Japan. The Imaoka family brews using old school and traditional methods without modern machines. They do everything by hand: steaming using an old-fashioned Japanese steamer, koji making, and pressing by fune press, or wooden vat, a very gentle method. This Junmai is soft, relaxed and expansive on the palate. It is a perfect expression of “umami type” sake – delicious and loose with underlying sweetness.