As various markets mature, companies must find ways to milk the teat of the cash cow. This often results in the introduction of product derivatives, knock offs, if you will of the primary product that has generated the cash over the periods of time. The vodka market has done this overall. Now Belvedere, long standing as one of the top premium vodkas in the marketplace has introduced Belvedere Intense. Basically, this is Belvedere vodka, attractively re-packaged and upping the ante in alcohol content.